Privacy Policy

1. Who We Are

Market Pulse Group Limited ("we", "us", "our") is the data controller responsible for your personal data. We are a category marketing consultancy registered in England and Wales.

For any data protection queries, please contact us at: paul@marketpulsegroup.co.uk

2. What Personal Data We Collect

We may collect and process the following personal data about you:

• Identity data — your name and job title
• Contact data — email address, phone number, and company name
• Communications data — messages, enquiries, and correspondence you send us
• Technical data — IP address, browser type and version, time zone, and other technology identifiers when you visit our website
• Usage data — information about how you use our website
• Marketing preferences — your preferences for receiving communications from us

3. How We Collect Your Personal Data

We collect personal data through:

• Direct interactions — when you complete our contact form, email us, or call us
• Automated technologies — cookies and similar tracking technologies on our website
• Third parties — publicly available sources such as LinkedIn or Companies House

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. We use it in the following circumstances:

• Legitimate interests — to respond to your enquiries and manage our business relationship with you
• Performance of a contract — to deliver services you have engaged us to provide
• Consent — to send marketing communications where you have opted in
• Legal obligation — to comply with our legal and regulatory obligations

5. Marketing Communications

We may use your contact data to send you information about our services, industry insights, and updates that we think may be of interest to you. You can opt out at any time by:

• Clicking the unsubscribe link in any marketing email
• Emailing us at paul@marketpulsegroup.co.uk

We will never sell your personal data to third parties for their own marketing purposes.

6. Sharing Your Personal Data

We may share your personal data with:

• Service providers — third parties who provide IT, website hosting, and business support services to us, who are bound by confidentiality obligations
• Professional advisers — including lawyers, accountants, and insurers
• Regulatory bodies — where required by law or a regulatory authority

We do not transfer your personal data outside the UK or European Economic Area without ensuring appropriate safeguards are in place.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Contact and enquiry data: up to 3 years from last contact
• Client and contract data: up to 7 years following end of engagement (for legal and tax purposes)
• Marketing opt-out records: indefinitely (to honour your preference)

8. Your Legal Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate or incomplete data
• Right to erasure — to request deletion of your personal data in certain circumstances
• Right to restrict processing — to request that we limit how we use your data
• Right to data portability — to request transfer of your data in a machine-readable format
• Right to object — to object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where processing is based on consent, to withdraw it at any time

To exercise any of these rights, please contact us at paul@marketpulsegroup.co.uk. We will respond within one calendar month. There is no charge for making a request.

9. Cookies

Our website uses cookies to distinguish you from other users and to improve your browsing experience. Cookies are small text files placed on your device.

We use the following types of cookies:

• Strictly necessary cookies — essential for the website to function properly
• Analytical/performance cookies — to understand how visitors use our website (e.g. Google Analytics)
• Functionality cookies — to remember your preferences

You can control cookies through your browser settings. Disabling certain cookies may affect your experience on our website.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

11. Security

We have put in place appropriate technical and organisational measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal data to those who have a legitimate business need.

12. How to Complain

If you have concerns about how we handle your personal data, please contact us in the first instance at paul@marketpulsegroup.co.uk.

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:

13. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

This policy was last reviewed in May 2026.